CHBA Best Electronic Promotion Award Winner
Ideal Developments is the proud award WINNER for “Best Electronic Promotion, Pinnacle on 14th Avenue.” This was the first year the Canadian Home Builders’ Association (CHBA) introduced this category and Ideal Developments competed against the industries finest.
This category recognizes the developer who successfully deployed an E.blast with strategic messaging, impactful design, call-to-action, resulting in a high open/click through rate based on analytics of the campaign. We achieved an open rate of over 60%!, exceeding the industries best standards. This award speaks to the hard work contributed by everyone at Ideal Developments who played a role in making this project a success.
Thirty-three CHBA National Awards for Housing Excellence were presented at the Association’s 73rd National Conference in Kelowna, British Columbia.
A big thank-you to our marketing partner-Doto Media, who helped deliver an impactful marketing campaign which included; a resourceful website community page, E.Blasts, videos, project brochure, displays and signage. The DOTO was formed with a unique purpose in mind – to be original, innovative and herald a path-breaking designing concept.
The CHBA introduced the new President Bob Finnigan, VP of Heathwood Homes and he noted: “All of our award winners and finalists have a lot to be proud of, because they are the best of the best in new homes, home renovations, community development and marketing across Canada.”
CHBA members responded enthusiastically to the new awards program with a record number of nearly 700 entries.
About the Canadian Home Builders’ Association
The Canadian Home Builders’ Association (CHBA) is the voice of the residential construction industry in Canada, representing more than 8,500 member firms across the country. Our membership spans new home builders, renovators, developers, trade contractors, building material manufacturers and suppliers, lenders, and other professionals in the housing sector.